In the Hong Kong Footwear Association Capstone Project 2024, we collaborated with two companies – Feng Tai Footwear Company Limited and Sang Cheong Zippers Trading Company Limited.

For the project with Feng Tai Footwear Company Limited, we conducted a shoe design competition for the company and provided them with a design recommendation report, a presentation, and a Lookbook. We also produced two promotional videos, each focusing on a different theme related to their shoe collections (ballet core and Plantopia).

For the project with Sang Cheong Zippers Trading Company Limited, we communicated with the company and provided them with a trend analysis report. We also produced a promotional video showcasing the Sang Cheong Zippers brand, its features, and its application in the concept of “Travel” products.

In these two enjoyable collaborations, the companies gave the students a great deal of freedom and creative space. The students gained valuable experience and incorporated the industry’s diverse perspectives into their work. We believe that these collaborations have been highly beneficial for all involved.