Students individually developed a full Marketing Promotional Campaign Ideation Plan at first, then were formed into groups to proceed with Marketing Promotional Campaign Launch Plan & Retro. They then competed to ideate and curate the most innovative Marketing Campaign to creatively promote Love, Bonito during Hong Kong’s Art Month in May, by conceptualising a Love, Bonito Trunk Show (outdoor) to promote the S/S Collection to drive maximum awareness and acquire new customer leads.