In this collaborative project with STOLL and Chemtax, students worked in groups on new business ideas to promote the industry’s personalization new business models by using Stoll weft knitting technology. Students conducted business feasibility study on existing market, challenges of personalized fashion on a selected category: sweater or accessories. Students also created a new collection, documented the entire process by interactive presentation to showcase how individualized fashion can be created in their proposed business model, how customers can take part in the customization process, what are the channels of sales and promotions that they will present their proposed products. Students compiled business proposals with sample collection prototypes in both digital and physical ways in this project. The details of the projects including students’ work are archived at digitalfashion web portal.