Goelia D09 – DIGITAL FASHION

Style your life
style your journey

Goelia is committed to providing high-quality elegant daily clothes for those who love lives, love travel, and love yourself.
Wearing Goelia clothing showcases their confidence, style and attitude through their clothing.
Hot-air balloons as a visual element represent the freedom, innovation and adventure that are connected with the Goelia DNA travel.
We will use a Hot air balloon nature journey to introduce the world to Goelia’s fashion journey, style, nature and sustainability.

Fabric of Goelia ( analysis and research )

Merino
Wool

Our Merino Wool is classified by the Woolmark as extra fine 19.5 microns for unparalleled comfort. It regulates temperature, is odor resistant and has excellent breathability. It is a smart choice for environmental protection

Prue
Cashmere

Cashmere is regarded as the "soft gold" of textiles and renowned for its unparalleled softness, lightness, and warmth. With a warmth retention capacity twice that of traditional wool, it offers an unmatched level of comfort and insulation

Worstedl
Wool

Experience the innovation of our machine-washable wool fabric, offering effortless cleaning while maintaining its luxurious softness. With excellent color retention and minimal shrinkage, it ensures lasting quality wash after wash

Mulberry
Silk

Hailed as the queen of fibers, is a natural protein fiber. It's renowned for the silky softness, bright luster, and excellent breathability. Resembling a second layer of skin, it offers a refreshing feeling of SPA.

POP up store

Hot Air balloon nature journey would be a pop-up store tour. Introduce the Goelia fashion journey of “Cheng fashion”, brand spirit, and product features.

Pop Up Store activities

Postcard
 Design

show the different places the Goelia journey has been to and inspirational places. The Sydney will be the new starting point to bring out the message” style your life, style your journey”

PHYSICAL STORE VM design

The physical store’s interior design has an elegant and natural style. Lots of furniture uses more wood and beige colours, and green displays, and plants as decoration. The lighting is soft, and light, it feels like a comfortable nature space.