Background of the collaboration
The collaboration between SWC was truly an innovative, cross-industry one. Students applied the skills they acquired in class and apply it in an industry beyond fashion. They were challenged to study a profession they were not familiar with and came up with innovative campaigns to rebrand and promote it. Focusing on 3 main categories which are “Education”, “Easy Octopus Payment” and “Smart Scale”, students researched, brainstormed and produced promotional videos to effectively convey related messages to SWC’s target customers. Students not only get the chance to practiced the i-media and i-connection skills they’ve learnt but also were introduced to how real-world businesses are merging environmental sustainability and social responsibility into their business. This gave them a taste of how other businesses work and an opportunity to be inspired of how their potential and ability can serve the world beyond fashion.
Award Presentation
Student's works
- Topic: Education
Group A01
Group members:
Wu Wai Sun
Lau Sze Yuet Moon
Cheung Nok Wing
Lam Wai Lok
Leung Ka Hei
- Topic: Octopus card
Group B02
Group members:
Leung Yee
Li Hung Pui
Soong Tsz Ki
Chung Wing Sum Vincy
Wong Wing Shu
- Topic: Smart scale
Group C01
Group members:
Chan Sze Yuen Amanda
Choi Kit Ying
Phoebe Lam
Chan Douglas
Rasco Joella Marie
