This is a digital fashion capstone project and a marketing campaign for the KM.ON. This campaign aims to promote KM.ON to the management team in the textile and garment industry, increase KM.ON’s brand awareness within the textile industry and promote the concept of industry 4.0 within the textile industry.

The campaign is divided into 2 parts. Part 1 is a mass promotion campaign that aims at promoting KM.ON and digitalization in a fun and simple way. Part 2 is an informative video for the audience who got interested in KM.ON’s services after watching the first part.

Part 1: Promoted in public transportation stations nearby textile factories, social media like Facebook, Instagram and Youtube, and Linkedin

Video 1: K.Production

Showcased the pain-point of endless paperwork inside factories, the benefits KM.ON could provide regarding this problem, and educate the audience a little about digitalization

Video 2: K.innovation

Pointed out the pain-point of media breaks, demonstrated how KM.ON could eliminate this problem and Introduce STYLE and CORE as features

Video 3: K.Management

Displayed the pain-point of machine malfunctions and showcased how KM.ON could bring solution to this pain-point. It also showcased KM.ON’s seamless integration  in an actual factory setting.

Part 2: Posted on all social media platforms and homepage of KM.ON’s website

Video: Informative video on KM.ON