“BODY UNSEEN” is a digital fashion capstone project featuring a marketing promotional

campaign curated for Love Bonito. The campaign focuses on both millennials and GenZ,  taking the theme of spreading self-love through body art installation and collaboration with comic artist Little Thunder. It highlights the brand’s wide size range and advance fit for Asian women, encouraging women in every life stages. It aims to raise the brand’s exposure, strengthening brand image and exploring new customer base in Hong Kong.

At the 2-Day trunk show at Langham Place, 3 checkpoints of immersive and interactive experiences are set up. First one features 8 body installations and visitors can take part by drawing a heart on them. They can also scan QR code to watch the BODY UNSEEN fashion short films. Second checkpoint is in form of wall exhibition with a collection of mood board, brand story and 5 illustration artworks by Little Thunder with self-love quote. Last checkpoint is about giveaway and discount over selfie and trunk-show purchases.

The media plan includes the use of poster, fashion film, reels & filters on Instagram, EDM and Vlog. Macro influencers are invited to target broader audience while micro influencers are invited to take try on reels. Special timeslot is reserved for the influencers and press for undisturbed social media content creation time.